Marketing Strategy

We create marketing strategies that not only inspire consumers into action but also make real business sense.

We are firm believers in the effectiveness of integrated marketing strategies and prefer to see online marketing and offline marketing as a daily grind, rather than a flashy campaign launched every now and again.

Doesn’t it just make sense to integrate your tactics and media so they are functionally tied together to drive consumer response, and achieve campaign goals? We think for marketing to truly cut through and reach consumers today, integration is the answer. We work with you to develop a strategy that effectively integrates new media channels with traditional marketing communications.

The Defectors are a combination of creative, strategic and innovative revolutionaries. We are flexible, adaptable and out-of-the-box thinkers. We are collaborators and work together across ALL projects.

We research and analyse markets, target audiences, technologies and competitors. We use this intelligence to develop the creative, communications and tactics for your marketing strategy. Thus our strategies and their execution are firmly grounded in fact. We implement search engine optimisation methods that work, viral marketing strategies using the power of social media marketing and a whole series of different marketing methodologies unique to The Defectors, that you will not find anywhere else.

The Defectors Marketing Regime

Why We Integrate Marketing Communications

Increase
A greater return is generated by fewer outgoing exposures because each campaign element works together and supports one another.
Increase Coverage
For the same cost, you can reach out to an even broader audience.
Improved Brand Strength
Each element of an integrated campaign supports the other and the brand impression is strengthened with each brand impression.
Better Engagement for Consumers
The number of media channels and touch points have expanded exponentially over the past decade alone and as a result audience attention has fragmented. Therefore, campaigns need to address consumers across a variety of channels, not just one.
Increase Measurability
Digital, mobile, direct marketing and social media can be used to measure and validate a campaign's effectiveness.
Integration Fits
The way consumers interact with brands and form purchase decisions. They are constantly searching for complementary information, different perspectives and even emotional fulfillment, and are doing this across a variety of channels.
Audience Fragmentation
The increasing variety and sophistication of media channels will make it a challenge to keep viewers engaged and receptive.