To Future Offsite SEO, Google Goggles says Hi!

The Google goggles application for your phone is the newest gadget on the block.  One of many new developments that is sure to impact the future of SEO. If you haven’t heard or have not used Google Goggles then I’ll give you a quick explanation of the application.

Google goggles allow you take a photo that you then search with Google to find more information about.  For example you are at this fancy art gallery and you take a photo of the painting on the wall, you speak to your friend later about the photo, though you have the artist on the tip of your tongue, though you just can’t remember.

Google Goggles provides another way! A better and more revolutionary way! So, what is it? Simply send the photo through this application and you will be able to track down not only the artist but a brief description of the painting.

Much like every other development, the more contributors Google has, the higher the success rate of being able to locate and scan these images into Google with timely and effective information.

So, what is the impact of SEO on this brilliant device?

Images that will be linked to Google can be associated with your business. The same way Google maps are used to track your location and linked back to your website. Let us think of a hypothetical situation for the fun of it.

The company you are in search for is located on William Street, Darlinghurst. That is right, you are in search of The defectors – “marketing reborn”. Though you forget where exactly, you may have even walked pass. You pass the coffee shop “The Detour” and snap a shop, suddenly Google informs you of businesses nearby that image.  You guessed it, you are standing almost right outside the defectors and you didn’t even need to pull out your Google maps!

Google Search Engine Optimisation is all around and with the ability of images becoming indexed and read through OCR (optical character recognition) software and more advanced features. The defectors can’t wait to explore and contribute to the revolutionary practices of marketing.