Fashion Roll Call - School Tours Australia
Fashion Roll Call (FRC) is an upcoming educational tour in fashion, beauty, style and design going to high schools in Brisbane, Melbourne and Sydney. They needed a website that would bring together students, teachers and media/press with the FRC team. We worked closely with the client to develop their online and social media strategy. Our strategy was to create a Fashion Roll Call content managed website, where the FRC team could upload new videos, photos and articles while on the tour. To get the kids involved and engaged we created a Fashion Roll Call Live Community, where students could chat to other students, share files and send direct messages. Then to make the site even more social we integrated Facebook and a live Twitter feed into the site. The end result? A functional, stylish and social site which not only engages students but also makes things easier for the FRC team on the road.
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