Take command of your communications! The Defectors are creative revolutionaries that know how to make your message stand out and engage consumers. Communication today is all about capturing consumer attention with a unique conversation starter and then engaging them in a continuous conversation over time. This approach helps pave the way for brand loyalty and advocacy.
The Defectors communications services are always part of a larger integrated marketing campaign with online and social media acting at the core of every communications plan. We think that in order to engage consumers continuously, online channels are the most cost effective and practical means to maintain continuous contact and deliver a steady stream of superior brand experiences.
Communications Services
- Email Marketing Email newsletters, viral email campaigns, promotional emails.
- Mobile Marketing SMS and MMS response competitions and campaigns, QR codes and mobile response integration with advertising.
- Video Production We shoot, edit and produce viral videos, educational videos and promotional videos with a specific online and social media focus.
- Public Relations We raise the profile of your brand with your target audiences and the general public via online and offline media outlets.
- Radio We advertise your brand on radio to get the conversation started and also integrate your radio campaign with online and social media channels to keep the conversation going.
- Experiential Marketing We help you stand out from the crowd by creating unique offline brand experiences using promotional staff, sampling and creative out-of-home brand experiences.
- One to One Marketing Campaigns that are completely personalised and customised to each individual consumer across direct mail, online, mobile and email.
