We create marketing strategies that not only inspire consumers into action but also make real business sense. We are firm believers in the effectiveness of integrated marketing strategies and prefer to see online marketing an offline marketing as a daily grind rather than a flashy campaign launched every now and again.
Doesn’t it just make sense to integrate your tactics and media so they are functionally tied together to drive consumer response, and achieve campaign goals? We think for marketing to truly cut through and reach consumers today, integration is the answer. We work with you to develop a strategy that effectively integrates new media channels with traditional marketing communications.
The Defectors are a combination of creative, strategic and innovative revolutionaries. We are flexible, adaptable and out-of-the-box thinkers. We are collaborators and work together across ALL projects.
We research and analyse markets, target audiences, technologies and competitors. We use this intelligence to develop the creative, communications and tactics for your marketing strategy. Thus our strategies and their execution are firmly grounded in fact. We implement search engine optimisation methods that work, viral marketing strategies using the power of social media marketing and a whole series of different marketing methodologies unique to The Defectors, that you will not find anywhere else.
The Defectors Marketing Regime
To devise and deliver any strategy you need a game plan. We take a formulated step-by-step approach to developing and implementing each marketing strategy.
- 1. Research & Analysis – where we mine for new insights and opportunities
- 2. Brainstorming & Creative Workshops – where we come up with big ideas and strategies using intelligence gained from step 1 and our own creative flair
- 3. Strategic Review – where we review all concepts, tactics and processes to best deliver results
- 4. Strategy in Action – where we roll out each element of the strategy and continuously monitor its momentum
- 5. Measurement – where we measure the effectiveness of the campaign and ROI (Return On Investment) for each client
Why Integrate?
- Increase ROIA greater return is generated by fewer outgoing exposures because each campaign element works together and supports one another.
- Increase CoverageFor the same cost, you can reach out to an even broader audience.
- Improved Brand Strength Each element of an integrated campaign supports the other and the brand impression is strengthened with each brand impression.
- Better Engagement for ConsumersThe number of media channels and touch points have expanded exponentially over the past decade alone and as a result audience attention has fragmented. Therefore, campaigns need to address consumers across a variety of channels, not just one.
- Increase MeasurabilityDigital, mobile, direct marketing and social media can be used to measure and validate a campaign’s effectiveness.
- Integration FitsThe way consumers interact with brands and form purchase decisions. They are constantly searching for complementary information, different perspectives and even emotional fulfilment, and are doing this across a variety of channels.
- Audience FragmentationFragmentation has been forecast to continue beyond 2011. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive.
