Rise up in the ranks! Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are becoming increasingly important. For the first time in history people are spending more time online than watching television. Google is the most visited website in Australia and search engine traffic still accounts for the vast majority of traffic and new users to websites.
With more than 1 trillion unique urls on the web, finding your website online can be like finding a needle in a haystack. Our SEM & SEO Marketing services can help your website be found online. We focus on driving keyword targeted traffic to your site; traffic that’s going to engage with your brand, buy, book, refer friends, get on your database… do whatever your online objectives are.
We assess search engines, keyword phrases, emerging search engine optimisation strategies and landing page combinations for conversion and cost per acquisition goals. SEO Marketing is a continuous process and is more of a science than any other marketing practice out there. It needs to be constantly monitored, amended and adapted depending on what keyword phrases people are searching for. We monitor the keywords that are bringing in the highest quality traffic and amend our search engine optimisation campaign accordingly.
What We Focus On:
- 1. Search Engine Optimisationfocusing on organically increasing your website’s search engine ranking for relevant keyword phrases to your business products and/or services. Achieving a high natural ranking is dependent on both on-page Search engine optimisation and off-page SEO (outlined below).
- 2. Search Engine Marketinga paid search model where you pay per click or per thousand impressions. This includes Google AdWords and other online banner advertising campaigns.
Search Engine Optimisation Services (SEO)
- On Page Optimisation – includes meta tag and keyword analysis and optimisation for all web pages; and content development where new content is optimised for search engines by a professional copywriter.
- Off Page Optimisation – includes article development and manual submissions to websites and search engines and execution of link building strategies.
- Reporting – monthly reporting on SEO work done and the results of all SEO activities.
Search Engine Marketing Services (SEM)
- Google AdWords – keyword campaign set up, purchase of keywords.
- Online Advertising – purchasing advertising space on relevant websites and blogs, designing banner advertisements, monitoring conversions and media spend.
- Reporting – monthly reporting on SEM work completed, results and ROI measurement.
