A whole new interactive marketing experience is revolutionizing YouTube. Tipp-ex lets you rewrite the story on YouTube. Catchy, because that is where tipp-ex is made for: write and rewrite. The value of interactive campaigns has increased the moment this video was released. The commercial is created by Parisian agency Buzzman. The campaign message is ‘help me rewrite this story’ and you can type in what you think the hunter should do. The video has only been recently released and already has more than 6 million views on YouTube.

It is an interesting way to spend your time. Almost every combination is possible. Before we know it, we were watching the movie for almost 60 minutes. Personal favourite: ‘has a party with’. Well, what is the use explaining, watch it yourself!

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