Search Marketing

Rise up the search engine ranks and dominate your competition with a search campaign from The Defectors. Make lead generation a breeze and target the right type of customer that converts.

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are becoming increasingly important. For the first time in history people are spending more time online than watching television. Google is the most visited website in Australia and search engine traffic still accounts for the vast majority of traffic and new users to websites.

With more than 1 trillion unique urls on the web, finding your website online can be like finding a needle in a haystack. Our SEM & SEO Marketing services can help your website be found online. We focus on driving keyword targeted traffic to your site; traffic that’s going to engage with your brand, buy, book, refer friends, get on your database… do whatever your online objectives are.

We assess search engines, keyword phrases, emerging search engine optimisation strategies and landing page combinations for conversion and cost per acquisition goals. SEO Marketing is a continuous process and is more of a science than any other marketing practice out there. It needs to be constantly monitored, amended and adapted depending on what keyword phrases people are searching for. We monitor the keywords that are bringing in the highest quality traffic and amend our search engine optimisation campaign accordingly.

SEARCH ENGINE OPTIMISATION (SEO)

Focusing on organically increasing your website's search engine ranking for relevant keyword phrases to your business products and/or services. Achieving a high natural ranking is dependent on both on-page Search engine optimisation and off-page SEO.

We can show you our SEO skills! Google "social media agency sydney" and you will see The Defectors are consistently in the top five organic search results on page one.

SEARCH ENGINE MARKETING (SEM)

A paid search model where you pay per click or per thousand impressions. This includes Google AdWords and other online banner advertising campaigns.

SEO SERVICES:

ON PAGE OPTIMISATION

Includes meta tag and keyword analysis and optimisation for all web pages; and content development where new content is optimised for search engines by a professional copywriter.

OFF PAGE OPTIMISATION

Includes article development and manual submissions to websites and search engines and execution of link building strategies.

SEO REPORTING

We produce monthly reports on all our SEO work and the results are measured against each month to show the traffic growth and increase in conversions.

SEM SERVICES:

GOOGLE ADWORDS

Don't be fooled by thinking Google Ads are simple, this is a science and must be managed with care to ensure you don't burn your budget on unqualified traffic. We know how to create and manage your Adwords campaign to ensure a great ROI.

ONLINE ADVERTISING

Online advertising on blogs, web banners, affiliate websites and monitoring their conversions is all part of our online advertising service.

SEM REPORTING

We produce monthly reports on all our SEM work and the results are measured against your advertising spend to show your return on investment (ROI) and increase in traffic conversions.