Social Media Marketing
We inject the social life into your marketing communications so your brand is always the life of the online party.
With the explosive growth and popularity of social networks, interacting over the various social media mediums has become an almost daily ritual for many Australians. Communicating with peers, reviewing products and enjoying personal entertainment are just a fraction of the buzz that is social networking. This is why it is imperative to have a social media marketing strategy for your business today.
The emergence of social media has created a tremendous opportunity for businesses to connect directly with their target demographic, more so than any other marketing medium available today.
Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Blogs and Forums…these are the most notable examples of social media channels. The biggest challenge for any business is working out how to leverage these channels effectively in order to create some buzz around your brand.
Social Media Marketing requires a fresh, innovative approach compared to other traditional marketing techniques. The Defectors offer a wealth of Social Media Marketing experience, which enables us to create original and engaging social media campaigns for your business or brand.
Social Media Marketing is more than simply setting up a Facebook page or Twitter account. The “build it and they will come” approach will simply not work. You need a carefully devised strategy to attract audiences, rally them into action, encourage them to spread the word and keep them coming back.
Social Media Marketing is about creating an engaging presence for your brand across as many social media platforms as possible. We know how each of these social networks work and can create a strategy that integrates all the relevant social media channels for your brand. We can effectively connect you with your customers…now like never before.
Facebook Pages are a central part in any modern day marketing strategy. Social media marketing can not be overlooked, whether you are a big brand or a small business, Facebook evens out the playing field and enables both to engage new audiences in a fun, exciting new way.
Consider your Facebook Page both the face and the voice of your brand or business. You need to ensure your Page’s look is in line with your branding and that you are engaging your fans with the tone of voice that best emulates your brand and resonates with fans. Moreover, you need to consider if you’re getting the most out of your Facebook business page.
We custom design Facebook Pages with tabs designed to welcome visitors, encourage them to like your page and drive them into action. We design welcome tabs, email sign up tabs, competition tabs and promotion tabs.
Want to convert more visitors into fans? Why not offer a discount or deal that is conditioned on someone liking your page and signing up to your email newsletter We can design and build an app that does all of this.
Want to run a competition to attract new fans and engage your existing fans? You may not be aware but Facebook has some pretty strict Promotional Guidelines for Facebook pages and it is their requirement that all your comps are run on apps. We have extensive experience building competition apps and running them so they are in line with all of Facebook’s rules and State regulations.
SOCIAL MEDIA STRATEGY
From Facebook to Instagram, Twitter to Pinterest (and many more) we understand how each social media channel can benefit your business and the limitations of each. We specialise in making them all work together under one integrated social media strategy.
Social media should be the social extension of your brand, your brands social voice and personality essentially. We work with you to define your brand’s tone of voice and personality and bring this to life on social media. Social media is all about conversations – driving conversations with your fans and followers and between one another. We know how to spark these conversations and keep them going.
FACEBOOK PAGE MANAGEMENT
Consider your Facebook Page as both the face and the voice of your brand or business. You need to ensure your Page's look and feel is in line with your brand's attributes and that you are engaging your fans with a tone of voice that best emulates your brand and resonates with fans.
We can help you with the basic set up of your Facebook page including obtaining your custom URL (facebook.com/yourbrandname), Cover Photo and Profile Pic design, initial content upload and content optimisation.
We have experience in designing, building and running the whole spectrum of competitions including instant win, random win, photo contests, voting contests and 25 words or less competitions. We can also custom create any competition you have in mind and make it go viral.
Reward your most loyal fans with discounts, free gifts and deals, and attract new fans while you’re at it! We custom build apps which require users to like Facebook Pages, refer friends and sign up to an email database in order to receive a promocode or barcode.
We can monitor and moderate your social media presence on an hourly, daily or weekly basis so you can focus on running your business. We have the experience you need to handle any comment and entertain your fans.
INSTAGRAM ACCOUNT MANAGEMENT
Instagram is testament to the age old adage a picture is worth a thousand words. It is also worth a thousand likes now! We can manage your Instagram account or help you create content and guide you through the best strategy to increase engagement and grow your followers into the hundreds, thousands or millions. We have done it all. Working with huge brands like Boohoo.com. St. Tropez Tan, Palmers Cocoa Butter and many more The Defectors know how to deliver your brand on Instagram with the perfect filter and flare.
SOCIAL MEDIA PAGE MANAGEMENT
We can also bring your brand to life with engaging content that sparks conversations and gets fans sharing your content with their friends. We consider your brand's tone of voice and personality and emulate these attributes across all of your social media pages with content that best reflects your brand as if it was as individual as you.
We can manage all your social media pages including Facebook, Instagram, Pinterest, Twitter and LinkedIn with ease using our team of social media managers whom all have years of experience in social media community management.
We are connected with the best bloggers in the business. We are always looking or a new voice to help us promote great products authentically and with the utmost integrity. We are strategic in whom we choose to promote our clients brands and products. If it is not authentic it will never work and we do not believe in basic cash for comment deals. We want our advocates to be real and love what we have to offer them. We believe in our clients brands as much as they do, and we turn people into valuable brand ambassadors.
Advertising on Facebook requires more than just putting together some ads and keeping your fingers crossed that they’ll work. You need a clear Facebook advertising strategy that outlines who your target audience is, what their interests are and what creative best resonates with them.
Optimising your Facebook advertising campaign is all about being organised and daily monitoring. We specialise in segmenting your ad campaign to improve your conversions and identifying which ads are the most successful with your audience.
We create ads with a strong focus on ROI and minimising your bid. We rigorously test the performance of all ads and amend ad creative and targeting based on our insights.